dopamine dressed as social capital while your curation trained their algorithms, your discoveries became their targeting data, your evaluation labor built their valuation. the entire economy of cool ran on your unpaid work. let's repeat that. let it sink in. media runs everything in the platform era. are we stuck here?

watch, read, listen, wear, cringe, consume, repeat. ever stop to think: what happens if we reclaim the agency to produce? it breaks the artificial walls that make fashion seem like some separate exotic category. a garment pattern is media. a production right is media. once you see that, the evaluation framework becomes universal instead of niche. fashion itself - what we wear, anywhere - is media.

that's the zeitgeist of now. the extraction models breaking, while you're left to scatter and scramble for decent replacements. if the old model's broken, how do you know what anything new might be worth? we build new systems to evaluate media in all of its forms.